Retail News

 Golf Datatech

 

 

Sales better than the last three months. 

For once some brighter news to report. Inflation is now down to 2.3%, the lowest rate for almost three years. Unfortunately, this does not mean that price are falling but simply increasing at a slower rate. For golfers there have been a wide range of price increases in the year to date compared to April last year. The top three greatest coming from distance devices +16.8%, bags +9.0% and putters +6.1%. Thankfully both woods and irons, jointly accounting for 42.8% of the product mix, have only increased by +2.1% and +1.0% respectively.

Sales in the month were again down by -2.4% compared to the same period last year. This is an improvement compared to the previous three months: January -3.3%, February -3.5% and March -6.8%. Individual product group sales range widely from -13.2% for apparel to +0.5% for clubs, the latter possibly helped by the lower price increase shown above. Overall figures for the year to date to April show a decline of -4.0% with individual product groups ranging from -2.4% for consumables to -9.2% apparel.

Drilling down to individual hardware products the picture is a little brighter, in April with six out of the eleven products showing growth. The top three performers being +22.2% distance devices, +13.0% wedges and +11.5% trolleys. At the other extreme were shoes -10.5%, gloves -9.6% and woods -8.1%.

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

Golf Datatech research is based on millions of transactions per month, all recorded by EPOS systems at the point of sale.

For greater detail contact John Hassett on 07976 797081

Definitions

Clubs:              Woods, irons, putters, and wedges

Apparel:           Men’s and women’s shirts, bottoms, tops and weatherwear

Consumables:   Balls and gloves

Light Durables: Shoes & Bags     

 

Retail News

PING launch new clothing for the summer 

A greater depth of prints, textures, and patterns feature within the new PING Spring/Summer 25   

PING Apparel has announced its spring/summer 25 men’s range, with the brand’s largest ever assortment of choice available, made up from a selection of prints, textures and patterns throughout this timeless performance-driven collection. 

Incorporating modern trends, combined with the underlying quality and sophistication you’d expect from PING, the new range features an array of clean designs for extensive outfit choice.

Crafted from the most premium performance fabrics, incorporating cutting-edge jacquards, soft touch materials and elevated fabrics, the new men’s range strengthens PING’s commitment to offering golfers a style for every taste.

Four print stories feature across the range; presenting cool refreshing tones in the Botanical story, spring-inspired purple hues in the Digital Pastels story, dusty orange shades in the Desert Island story, and traditional heritage blues within the Performance Blues palette.

The range sees an uplift in feel and softness, with a number of polos crafted from soft-touch fabrics, epitomising the comfort all golfers are looking for when out on the course. With 14 differently designed short-sleeve polos to choose from, PING has ensured there is a choice of style and pattern for all golfers.

Leading the way among the vast selection of polos is the PING Legacy Polo; a new jacquard technology that incorporates a montage of PING’s renowned history, with founder Karsten Solheim taking centre stage. The soft touch nature of the polo and lightweight feel makes this a statement piece, where best-in-class performance represent the true legacy behind the brand.

With an elevation to the fabric, the Corby serves as a refined polo ideal for both on and off-course wear and displays a tailored ribbed collar, with a heat pressed ‘PING Engineered To Play’ badge to the chest, for a clean, classic look. Complementing this outfit is the new Keeton mid-layer that also takes on a modern and contemporary look, with understated detailing for a smart addition to any outfit. 

Following the success of last season’s Mr. PING Hoodie, the Ceb is a new lightweight hooded mid-layer that features a light brushed back fleece throughout and a single piece panelled sleeve that is specifically cut for the freedom of movement a golfer requires. 

To complete the entire look, the offering of shorts and trousers follow the theme of the collection – more choice and a greater selection of fits. The all-new Locke Trouser provides a slim-leg performance silhouette with four-way stretch properties, while the new Sherwell Trouser offers a more traditional regular fit option and comes in four colours. The seasonal short, Barret, has a 10” inseam and is available in four vibrant colours for a statement outfit, while the new Ari short provides a slightly more athletic and relaxed fit, with a shorter 9” inseam. 

All shorts and trousers in the range include a branded gripper elastic to the inner waistband, further elevating PING’s commitment to ensuring no detail is left unturned before any golfer walks the course.

 

No detail overlooked with the new PING Spring/Summer 25 women’s collection

PING Apparel has announced its spring/summer 2025 women’s collection; featuring a large assortment of confidence inspiring garments, complete with final detailing that will leave a lasting impression.

Performance fabrics and coordinated detailing are at the heart of the range, with tipped colours on collars, concealed poppers and decorative mesh tape featured across a number of garments. As a first for PING Apparel, the new range brings in a fabric story: an ‘Etched Impressions’ jacquard, allowing the subtlety of two tones to come through within the knitted pattern helping to create visual interest.

The breadth of design options within the entire collection, as well as the variety of styling across the polos, mid-layers and bottoms, all contribute to the largest range of women’s apparel that PING has brought to market. Classic looks with a modern appeal are a primary focus throughout the range, meaning golfers can be confident in building a roster of stylish outfits, from head-to-toe.

For SS25, PING welcomes three women’s print stories to the lineup, incorporating on-trend blues, chic pinks and aqua greens, as well as a sophisticated navy and white-based palette. Every female golfer can find their style within this extensive range of performance-driven apparel.

The first print story, Vibrant Bloom, mixes blues and aqua greens with complementary shades to create floral inspired garments – presenting a multitude of classic combinations.

The Neoteric story takes on the classic checked pattern, but subtly blurred for a chicer on-course look. An introduction of ‘Sweet Pea’ brings in a softer pink colour to the collection, offering an air of grace within this incredibly broad array of women’s clothing.

Paradise Garden, a take on the classic colour palette of white and navy, is the go-to for a timeless look. In a print that compliments any golfer, the refined styles within this story can be partnered as a standalone outfit or paired with a pop of colour for a striking look.

Representing each of these print stories is the Bethany polo, which offers a sophisticated and classic look to any golf outfit. Another standout piece, the Mazzy is a sleeveless dress cut in a new silhouette that combines ultimate comfort with elegant features for a stylish finish. 

In addition, the Odetta and Vic skorts - both with a striped elasticated waistband to the sides and back for flexibility - represent even more choice for female golfers.

From the transition into the spring months before the height of the summer, or just for those cooler evenings, the new range features two new ¾ sleeve polos. The Lindsey, with a concealed popper for a sportier look, and the Lunette polo, which provides an ‘Etched Impressions’ jacquard design, offer ageless appeal and are both perfect for the new season.