Golf Foundation

Tommy Fleetwood becomes first ever Player Ambassador for Unleash Your Drive in Schools initiative

Tommy Fleetwood has committed his support to the Golf Foundation’s new schools initiative, as he becomes the first player ambassador for the campaign.

Fleetwood, who has seven wins in his career since his professional debut in 2010, and who finished third at last month’s Masters, will support the initiative through a series of activations, as well as visiting schools who have seen the impact of golf already, and helping to spread the message to more schools across the country. With young kids of his own, and an Academy that helps to give youngsters the opportunity to enjoy golf as a fun experience, Fleetwood has a keen interest in the impact that golf can have on young people.

Unleash Your Drive in Schools, which launched in September 2023, is spearheaded by Golf Foundation President Nick Dougherty, and is aimed at changing the face of mental wellbeing in primary schools through the introduction of a specially created mental toughness golf programme. The six week programme can be delivered by teachers via digital resources, and uses specially adapted Golfway equipment to teach fun and inclusive games with mental toughness tools embedded thoughout, to prepare pupils for life inside and outside the classroom.

Early studies have indicated a 19% rise in mental wellbeing among those who have participated in the initiative, with concentration, confidence, emotional control and determination all part of the areas that see improvement. 

Over 700 schools have registered their interest in the Unleash Your Drive in Schools programme to date.  The initiative has attracted attention at Parliament recently, being highlighted by the Schools Minister, Damian Hinds MP, in a House of Commons debate on Education and also by Baroness Nye in a House of Lords discussion on the Health Benefits of Community Sport on Young People.

“Golf has taught me many valuable lessons along the way,” said Fleetwood, “lessons that I continue to learn each and every day, so I am always looking for opportunities to share this great game with the next generation. The Golf Foundation’s drive to get golf in primary schools was hugely appealing to me, and I love the fact it is founded and centred on mental wellbeing. If we can use our game to help teach young people better resilience, patience and emotional control, then we’ve achieved something great. Hopefully I can play a small part in that, and help continue the great work that the Golf Foundation and Nick have started!” 

Brendon Pyle, CEO of the Golf Foundation, added: “We are delighted to have Tommy support Unleash Your Drive as a Player Ambassador .  As a well-known and popular Ryder Cup player, he has the power to reach a huge number of young people across the world and help us to make a bigger impact through our work. Tommy actually approached us off the back of our recent Westminster event, as he loved what we were doing and wanted to get involved, so the passion is genuine and it’s great to have his support. We’re excited about what we can achieve with both him and Nick Dougherty leading the way.”

National School Sports Week – over 24,000 primary school pupils set to access mental toughness tools from The Golf Foundation

This National School Sports Week, the Golf Foundation are delighted to announce that their Unleash Your Drive in Schools campaign has now been offered to more than 24,000 primary school pupils in 800 schools.

Funding from partners and individual donations have helped the Unleash Your Drive in Schools campaign to reach a wider audience, and be offered fully funded to 60 schools so far in 2024. The recent Play In May campaign saw over £15,000 raised from golfers who either entered monthly draws since September or took to the course in May to support the mental wellbeing of young people.

In total, more than 800 schools have registered their interest in the Unleash Your Drive in Schools initiative to date, meaning more than 24,000 young people could have access to vital mental toughness training through an introduction to golf. While every school can receive the package of equipment and resources at a heavily discounted rate thanks to a partnership with equipment provider Golfway, the Golf Foundation are also seeking to provide the programme as a fully funded offer to those who need it the most – the money raised across the initiative helps support this directly. 

Unleash Your Drive in Schools, which launched in September 2023, is spearheaded by Golf Foundation President Nick Dougherty, and is aimed at changing the face of mental wellbeing in primary schools through the introduction of a specially created mental toughness golf programme. The six week programme can be delivered by teachers via digital resources, and uses specially adapted Golfway equipment to teach fun and inclusive games with mental toughness tools embedded throughout, to prepare pupils for life inside and outside the classroom.

Early studies have indicated a 19% rise in mental wellbeing among those who have participated in the initiative, with concentration, confidence, emotional control and determination all part of the areas that see improvement. 

“We were delighted with the impact and support that Play In May added to our initiative,” said Brendon Pyle, CEO of the Golf Foundation. “Our mental wellbeing programme continues to have an impact in schools, and the more money we can bring in, the more schools we can offer support to without any financial barriers. The support from all our partners as well as Nick Dougherty and Tommy Fleetwood has helped us reach new audiences this year, and it was great to see the golfing community get behind our initiative and play golf to support what we are doing.”

Golf Holidays Direct throw support behind Golf Foundation’s school initiative

Golf Holidays Direct and the Golf Foundation are delighted to announce an extended partnership in support of the Golf Foundation’s Unleash Your Drive in Schools initiative. 

The golf travel specialists held a special fundraising event at their recent Masters visit, where they managed to raise £5,700 for the Golf Foundation.

The campaign, which launched in September 2023, is spearheaded by Golf Foundation President Nick Dougherty, and is aimed at changing the face of mental wellbeing in primary schools through the introduction of a specially created mental toughness golf programme. The six week programme can be delivered by teachers via digital resources, and uses specially adapted Golfway equipment to teach fun and inclusive games with mental toughness tools embedded throughout, to prepare pupils for life inside and outside the classroom.

Early studies have indicated a 19% rise in mental wellbeing among those who have participated in the initiative, with concentration, confidence, emotional control and determination all part of the areas that see improvement. 

Over 700 schools have registered their interest in the Unleash Your Drive in Schools initiative to date. As part of the initiative, the Golf Foundation are also seeking to provide the programme as a fully funded offer to those who need it the most – which is where the Golf Holidays Direct donation will be used.

“Golf Holidays Direct are delighted to work with the Golf Foundation on this amazing initiative,” said Lewis Remington, Managing Director of Golf Holidays Direct. “We want to help the Foundation to not only help grow the game of golf, but more importantly to help thousands of young people across the UK to have access to the game in their own environment.”

Brendon Pyle, CEO of the Golf Foundation, added: “We are incredibly thankful to Golf Holidays Direct for the hard work they put in to raise these vital funds for us. Once they saw our campaign launch back in September, they approached to ask how they could help. What they have delivered far exceeds our expectations, and will go a long way to helping us deliver golf to more young people from all backgrounds. Thank you to everyone who donated through the event.”

To find out more, visit 

www.golf-foundation.org